WNDRR — JAPAN Campaign
E-Commerce Visual System
Campaign Architecture
Strategic Foundation
1
Every campaign begins with strategy. We define the commercial objective first — whether that’s market entry, product launch, or performance growth — then build the creative around it.
For this campaign, we conducted audience insight analysis, category benchmarking, and platform behaviour research to shape the narrative, visual language, and content formats before production began.
End-to-End Production Leadership
2
We lead production end-to-end, managing creative direction, logistics, and on-ground execution. Shooting on location across Japan, we directed a multi-disciplinary team while capturing campaign film, short-form content, and e-commerce imagery in parallel.
This approach ensures efficiency, consistency, and maximum output — without compromising brand standards.
Performance-Driven Content Systems
3
Assets are never created in isolation. We design campaigns as modular content systems — allowing hero moments to be repurposed into paid ads, organic short-form, retail-ready visuals, and ongoing brand content.
Every asset is built with downstream performance in mind: attention, retention, and conversion.
Launch, Scale & Impact
4
The final campaign delivered a cohesive international brand presence and a high-performing content library built to scale across platforms.
The work supported brand expansion, retail presentation, and ongoing paid and organic performance — proving that strong creative, when engineered correctly, drives real commercial outcomes.
Our Team
JORDAN
DIRECTOR Jordan leads Fieldwork with a focus on end-to-end campaign ownership — bridging creative direction, production, and performance strategy. He oversees every project from concept through execution, ensuring each campaign is built with clear intent, commercial awareness, and scalability in mind.
With experience directing international campaigns and performance-led content for fashion, sport, and culture brands, Jordan sets the strategic vision and ensures every deliverable serves a purpose beyond aesthetics.
KASRA
DOPKasra is responsible for the visual execution of every Fieldwork project. As Director of Photography, he translates creative strategy into cinematic, platform-ready visuals — managing camera systems, lighting, movement, and on-set execution to maintain consistency and quality across all assets.
His approach balances technical precision with creative instinct, ensuring footage performs across paid media, social platforms, and brand environments without compromising visual identity.
HELENA
STYLIST Helena shapes the visual language of each campaign through styling, wardrobe curation, and on-set aesthetic control. She ensures talent, product, and environment align seamlessly with brand identity — creating visuals that feel intentional, culturally relevant, and commercially strong.
Working closely with creative and production teams, Helena helps define the tone, texture, and detail that elevate each campaign beyond standard content into a cohesive brand world.