T2 christmas campaign
PRODUCT-LED VISUAL CLARITY
Product-focused assets were created to clearly communicate flavour, ingredients, and quality — without losing the brand’s premium feel.
These visuals ensure the product is instantly legible in fast-moving digital environments, retail screens, and e-commerce placements.
12+
CAMPAIGN DEPLOYMENT
Distinct placements across website pages, paid media, organic social, and in-store screens.
$300K+
COMMERCIAL IMPACT
Impact measured across paid and organic placements.
END-TO-END BRAND EXECUTION
BRAND STORY → COMMERCIAL EXECUTION
Support seasonal retail activity and product discovery while maintaining T2’s brand warmth, heritage, and premium positioning.
Rather than leading with performance metrics, the campaign focused on creating a consistent, high-quality brand experience across digital platforms, website pages, and in-store environments.
Creative decisions were made to balance emotion, clarity, and commercial intent — ensuring the work functioned as both storytelling and point-of-sale support.
RETAIL-FIRST CREATIVE STRATEGY
Design content that translates seamlessly from screen to store.
We developed a retail-first creative approach where assets were built to remain legible, calm, and engaging in physical environments — while still performing in digital contexts.
This ensured the campaign supported customer decision-making at the moment of purchase, not just awareness.
READY FOR RETAIL & DIGITAL
Objective:
Enable immediate rollout across T2’s owned, digital, and retail environments.
Final assets were delivered in deployment-ready formats designed to integrate seamlessly across website pages, CRM touchpoints, organic social, and in-store screens — allowing teams to activate without additional reworking.
The result was a launch-ready content system built to support seasonal retail activity, maintain brand consistency, and scale across multiple customer touchpoints.
