nike dn8 campaign
20M+
Campaign Views
Across paid and organic placements on TikTok, Instagram, YouTube, and retail screens.
$100K+
Revenue Influenced
Revenue uplift driven by campaign assets across paid and organic channels.
CAMPAIGN DELIVERY
CREATIVE STRATEGY → KPI ALIGNMENT
Objective: Drive awareness and consideration for the DN8 launch while maintaining Nike’s global performance brand standards.
We developed a performance-led creative system built around motion, contrast, and energy, translating Dynamic Air technology into instantly legible visual storytelling.
Every creative decision was mapped to upper-funnel KPIs — reach and view-through rate— ensuring the work performed as both culture-forward content and commercial launch media.
CONTENT ENGINEERING FOR SCALE
Objective: Deliver high-volume campaign assets designed for multi-platform deployment without loss of impact or consistency.
We built a modular content system where hero moments were captured with multiple use cases in mind — enabling seamless adaptation across digital, social, and retail environments.
This approach ensured clarity, pacing, and product visibility remained consistent across TikTok, Instagram, Nike-owned placements, and JD Sports retail screens, while minimising production and post-production friction.
PERFORMANCE-READY DELIVERY
Objective: Deliver assets that could move immediately into paid and owned ecosystems.
Final outputs were delivered in formats optimised for media buying, organic rollout, and retail deployment, allowing Nike and JD Sports teams to activate instantly without rework.
The result was a launch-ready content system designed to perform, scale, and convert.
